helloAntiplaque and Whitening Fluoride Free Toothpaste, Natural Peppermint Flavor, SLS Free, Gluten Free, Peroxide Free, Vegan, 4.7 Ounce (Pack of 4)

I’ve looked for a while for a an-all natural, non-toxic fluoride-free toothpaste after going to a whole-home fluoride filter including my pool & hot tub for over two years, now. Best health decision ever. Your integumentary system (skin/hair/nails) is your largest organ, so it absorbs fluoride in water -bathing, showering, washing hands and of course, COOKING, ingesting fluoride in all foods as you cannot boil or R/O it from your water.. See renowned highly-respected Dr. Mercola’s war on fluoride, it’s toxicity, memory loss and other health issues. AMA reports CHILDREN have a 5% learning loss by age SIX! WHY is this not federally BANNED!?. Arizona has a very high fluorine content and yet most metro Phoenix (5 million population) adds fluoride to their water with very few exceptions. 58% of USA adds FLLUORIDE to water, FALSELY claiming it’s SAFE! It’s anything but! I pray for a FEDERAL BAN. it banned in 90%+ of Western European countries and most of Asia. For some reason, I lagged behind in switching toothpastes (Sensodine) as did my live-in elderly mom who moved in with me from Sun City (non-fluoridated) and her sharp memory rapidly degraded before adding the whole home filter. Too little, too late. My dad, likewise moved back to the Valley from Sedona (non-fluoridated) into his Mesa condo and I noticed his memory also rapidly degrading, even while briefly in senior living a year until the pandemic I got him out the morning of the day of the lockdown. God’s timing. He also now has whole filter. I’m getting him this product as well as gums absorb fluoride. My teeth are pearly white, fresh, clean and gums in fantastic shape. The 1960s-70s days of Crest & Colgate are OVER. Fluoride, especially fluoridated water has had minimal at best effects on preventing cavities. A good quality electric toothbrush and REGULAR NATURAL toothpaste plus flossing have shown the exact SAME results in tests. I did much research and found HELLO to be a #1 choice amongst natural toothpastes plus accepted by dentists. I’ve zero regrets and neither does my mom, who says her tether are clean and fresh. I highly suggest you ditch the fluoride and lobby your Congressperson. President Biden wants to fix our water infrastructure, so why not remove fluoridation? Someday, we will all look back n this failed experiment in shame, disgust and horror. I pray that day is soon. In the meantime, buy shower fluoride filters and use this toothpadte. You won’t regret it.

I purchased this antiplaque & whitening toothpaste a month ago and have been using it morning and night. I mainly bought it because it looked like a quality toothpaste and it was fairly inexpensive at $15 something for 4 full-sized tubes.I mainly just wanted to come back to review it as I'm happy (and surprised) with it's whitening powers. I didn't expect it to really whiten my teeth. I've tried many toothpaste brands that claim they'll whiten, but they never seem to work on my teeth. I just noticed today how much whiter my teeth look!It also feels good brushing with it, makes my mouth feel nice and clean, and causes no sensitivity. When it comes to toothpaste I was trying a different brand every time, but I'm so pleased with this one I plan to stick with it. Happy with purchase and will buy again.

This toothpaste is all I use anymore. It works great, tastes great, and lasts quite a long time.

When it first became known the negative effects fluoride has on our pineal glands, I tried all available fluoride-free toothpastes. They were awful - bad aftertaste, bad texture. I even tried making my own, but it was so inconvenient. When I saw HELLO, I thought it might be worth a try. I'm THRILLED. The taste is great, the anti-plaque and whitening properties seem to be working (it's only been a week.) Try it - great value, great product!

This toothpaste is really good. It got so that all other toothpastes took the lining off my mouth, so I tried Sensodyne and my teeth just didn't feel that clean. I tied this, and my teeth feel so clean afterwards, and my lining stays on! And the taste is good, not overpowering. One thing you should know: when the tube feels empty, it isn't. It's impossible to get all the toothpaste out, and so I cut the tube in half and there's enough toothpaste in there to last a week or more. I just dip it out with my toothbrush and slip the remaining halves into a baggie cut-end-down so it remains soft. It's kind of a nuisance, but I decided I like the toothpaste so much I'm putting up with it.

I’ve been using this brand and flavor of toothpaste for a couple years. I don’t have a problem with not getting enough “froth,” as others have described. In fact, too much froth isn’t necessarily a good thing in a toothpaste. Also haven’t had any problems with increased sensitivity.I decided to move to this brand after the standard Crest and Colgate toothpastes started to cause angular cheilitis (red, irritated corners of the mouth). The issue was resolved after the switch.I visit my dentist every 6 months for cleanings, which are always super quick and I always get remarks about how little plaque buildup/tartar they need to remove, and there haven’t been any problems with cavities or other dental issues.Granted, this toothpaste is not the only tool in my dental hygiene routine, but when you’re using various mouthwashes, floss, and scraping your tongue each day, this makes for an excellent toothpaste to get the job done gently, but effectively.

The toothpaste itself was very good - mild taste, cleaned well, not too thick or thin. But I won't buy it again because of the tube. It's stiff, heavy plastic and there's no way to squeeze most (never all!) of the toothpaste out unless you slice open the tube and scrape it out. Very, very annoying to apply to your brush.

I have tried so many natural toothpastes but like this one the best. The flavor is nice and strong and it does a good job cleaning our teeth. I read reviews stating concerns about it not being organic...even pics that show the word 'organic' missing on the label, mine definitely shows the word 'organic' so I don't feel scammed at all, it tastes and works just like when I buy it off the shelf in the pharmacy.