so do you use this in place of toothpaste? Or in addition to regular routine with toothpaste?

This is an actual toothpaste to use in place of traditional toothpaste.

What is the RDA (abrasiveness) score?

I don’t know the actual number, but I’ve been using the charcoal toothpaste twice a day every day for 3 months now and my enamel only seems to be getting thicker if that helps at all.

Is this biodegradable?

hello! thanks for reaching out! our boxes are recyclable and our tubes are made from bpa-free plastic. if you have any further questions, feel free to reach out to us directly at hi@hello-products.com.

Why is there no mint listed on the package ingredients?

Good evening, Thank you the question. This particular type of toothpaste does not use mint to freshen your breath. The freshening of the breath is derived from charcoal. Per helloproducts.com here is a list of the ingredients “ sorbitol (humectant), hydrated silica (polishes and cleans teeth),vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/ freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coconut oil (soothes and moisturizes), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener).”

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Description

✨ Elevate your smile game with nature’s black magic 🖤

GENTLE YET EFFECTIVE - Fluoride-free and enamel-safe formula ensures daily use without sensitivity or damage.
CLEAN FRESH EVERY TIME - Infused with fresh mint to leave your breath crisp and your mouth feeling revitalized.
PURE ETHICAL INGREDIENTS - Vegan, cruelty-free, and free from parabens, SLS, artificial dyes, and preservatives—because your health and values matter.
BRIGHTEN YOUR SMILE NATURALLY - Activated charcoal gently lifts surface stains for a visibly whiter smile without harsh chemicals.
JOIN THE BRUSH HAPPY MOVEMENT - Stand out with a toothpaste that’s as conscious as you are—clean teeth, clear conscience.

helloEpic Whitening Charcoal Toothpaste is a 4.0 oz fluoride-free paste that uses activated charcoal and coconut oil to naturally whiten teeth and remove plaque. It’s vegan, SLS-free, and formulated without harsh chemicals, making it safe for daily use and enamel-friendly. Infused with fresh mint, it delivers a refreshing clean while aligning with ethical, cruelty-free values.

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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