How do I choose between the Alterna collections? (e.g. Replenishing Moisture vs. Restructuring Bond Repair)?

Address primary hair concerns with shampoo and conditioner, secondary ones with leave-ins, and prevent damage with masques and treatments. For dryness and heat styling, try Replenishing Moisture Shampoo, Bond Repair Leave-in, & Restructuring Masques.

What makes Alterna’s Multiplying Volume line different from others?

The Volume line boosts volume without harsh alcohols, using moisture to plump hair. Featuring Sea Kelp to trap moisture, Keratin to fortify, Panthenol for flexibility, & Biotin to strengthen, it enhances volume while promoting long-term hair health.

Can moisture products weigh my hair down?

This depends on the product. However, knowing the correct amount & how to use a product for your hair type are keys to a great experience. It’s always best practice to start with a little bit of formula and slowly add more if needed.

How do I know if my hair needs moisture or repair?

Dry hair feels stiff, lacks shine, and is prone to frizz, making it tough to tame. Damaged hair often looks brittle, with breakage from mid-lengths to ends. It feels rough when you run a pinched finger down a strand, indicating damage.

Are Alterna’s Styling products for all hair types?

Alterna styling products cater to various hair types, including fine, thick, curly, straight, and color-treated hair. For the best results, consult product descriptions or a professional stylist to find the ideal match for your unique hair needs.

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