Eyetracking Web Usability 1st Edition

As one of the other reviewers said, there's not a lot here that will break new ground and most of the points made are things that experienced UI designers already understand. Two exceptions for me were the findings about the attractiveness of text as a design feature and the exact degree that banner blindness can affect a user's experience.Although a lot of the findings in this book will be more profound for those with less experience, it doesn't mean that this book is ideal for beginners. Quite the contrary, I think the people who can make the most use of this book are people who already understand just about every UI guideline in this book. I say this because this is a book that's all about data and evidence of things a lot of us already know, but can't convince others of. It's a book that might help you persuade someone who's insistent that things need to be done a certain way that perhaps a different approach would be better.This book really covers a niche topic and will probably bore anyone who doesn't have a high level of academic curiosity to tears. For rookies looking for design tips, there are far more concise and easier to understand volumes of work. In many ways this is a very long research journal article produced in the form of a book. The tomes of data and explanations overwhelm the scattered number of important design points in the book. If you just want to skim the big take away lessons from this book, you can do it in one sitting. Just look at the pictures and read the captions. If you need more background info, then read a few pages around the illustrations for more info.My one critique of the book and one that might knock half a star off my rating if Amazon did half stars was that the book was difficult to follow in some stretches. The way they wrote the narratives about their subjects' behaviors and motiviations were often hard to understand and in many cases, it may have been better to simply use more bullet points and illustrations instead of full text narratives of how the subjects were navigating. They often mention their subjects by first name and it gets hard to keep them apart in your memory.

Many of the web usability observations presented in the book will be helpful, if not essential, to web and ecommerce designers.However, the book under delivers in the sense that much has been left out which was researched but was not adequately covered in the book, such as usability issues as they pertain to ecommerce sites. Nevertheless, ecommerce designers will still find this quite a useful work.On another point, the authors could have said much more using far fewer words. For example, many pages were spent going into minute detail on how a particular user utilized a given web site rather than summarizing and following with concise conclusions, making the book a bit onerous to get through. Concise summaries, preferably with bullet points would have been my preference.There is a lot of good usability information in the book, and I would recommend the book on that basis alone, but be forewarned that the information must be ferreted out from the excess prose.As a side note, these guys have been in the industry for quite awhile, and I believe serious web/ecommerce designers will find their work quite informative and actionable. In particular, check out their more recent publications as well as their web site, which is quite rich in additional usability guidelines. I'm happy to say, based upon the Alert articles published on their web site, they have learned how to summarize and be concise, and I look forward to seeing whether these habits have propagated to their more recent books. Also, by checking out their web site, you will have the opportunity to see many of their recommended guidelines in action.

There are many designers out there that hate Jakob Nielsen with a passion. They don't like the fact that he "gets in the way" of their creativity. You know what? He only says what he says because he and his staff have observed way more web users using websites than probably anyone else in existence.Those that hate the guy need to grow up and read this book, and his others, to ensure they aren't one of the many designers that continues to propagate the web with designs that frustrate users.What I like about this book is that most other usability books have what some people would call "subjectivity". However, this one talks about where users' eyes fixated and traveled on a page. There isn't much subjective about that. For example, when someone doesn't even take a peak at one of those huge images a designer put on a page to make it look cool, you can pretty much say that image is useless.Some may think the material repeats suggestions from his past books or other books, but I think it is nice to now see even more backing/support for those suggestions.

I was hoping there would be a few ground-breaking discoveries, but the book turned out to be more of reinforcement of what one good usability professional would have assumed already.1. On websites people do tasks, not just browse around. So design for tasks characteristic of the website at hand and then test for it.2. A little thing can speak volumes when put in the right spot on the page.3. Men pay too much attention at other men's crotches.While, as I said, what I learned from the book didn't come up as a big revelation, one very consoling thing is that, well, if Jakob and Kara thought that's all there's to it for now, that's bound be all there's to it. And as Seth Godin rightfully noted: "...if Jakob Nielsen and Kara Pernice have something to say about the way the Web works, you should listen."@emironov

Very good book.

Thank you to the seller to send this book in a new condition for such a great price.The book is a little outdated with regards to the current events in the world of eyetracking - however, it presents the principles based on which the usability issues can still be addressed

Molto sgualcito

... cela a duré assez longtemps (environ 2/3 semaines). De plus le livre était franchement corné plutôt même "tordu" étant livré dans une simple enveloppe. Même si cela passe par un tiers et non pas Amazon directement. Cela m'est égal. Les clients ne sont pas responsables de la salade en interne avec les partenaires, Amazon oui!