• Make a vibrant fashion statement with bright and bold semi-permanent colours.
• Ammonia and PPD free.
• High impact looks on pre-lightened hair.
• Smart Beauty is against animal testing.

Smart Colour Pure Purple is a new and improved professional formulation developed to achieve vibrant semi-permanent colour on natural very light blonde or pre-lightened hair. Colour results The colour result is semi-permanent and the longevity can be influenced by many factors such as natural hair colour, previous s, condition, porosity, length and thickness of hair. How do I achieve a vibrant colour on dark hair? You will need to pre-lighten your hair before applying this colour; we recommend using Smart Colour Total Blonde. To achieve colour tips or streaks, pre-lighten portions of hair and then apply Smart Colour Pure Purple to only the pre-lightened areas. If your hair has not been pre-lightened, then the colouring process will only tint your natural hair colour and the result will not be as vibrant. How long is the development time? Approx. 40 minutes, you will need to perform a strand test for an accurate personal development time (see instructions). How long will the colour last? Depending on your hair type and condition, the colour will last for 6-20 washes. Our semi-permanent colours are not designed to last a long time but you can help to make the colour last longer with Smart Beauty Colour Care Shampoo to help lock colour in for longer. If you want to refresh your colour simply re-apply, or if you want to remove the colour; wash hair regularly with clarifying shampoo. We recommend Smart Beauty Pre-Colour Shampoo if you want to remove the colour. What if I have thick or long hair? Two packs might be required if your hair is thick or longer than 20cm. Will it damage my hair? This Smart Colour contains NO Ammonia or PPD and has a conditioning base which leaves the hair soft and glossy with no risk of damage. Complete kit: 1 x Instruction leaflet 1 x Protective gloves 1 x Application brush 1 x 50ml vibrant colour