No7Protect & Perfect Advanced All in One Foundation - Cool Beige - Age Defying Foundation Makeup with SPF 50 - Makeup Base Cream Helps to Reduces Redness & Blurs Visible Pores (30ml)

This is the best of about 12 different tinted moisturizers and foundations I've tried. All had to have a very high SPF to be considered. The Korean brands were good but getting my pinkish skin tone in the Korean brands was impossible. I have pink or rosy undertones which has been a bear to match. I'd never heard of this brand but so very glad I took a chance on it. I think the color I ordered was Cool Ivory which isn't the right shade. But have ordered a couple more shades from Walgreens. This isn't a bad match but I think it could be better. It has medium coverage which was a goal. I've avoided foundation all my life and that is a long, long time. The high SPF sold it. It goes on smoothly with a damp make up sponge. Have yet to try a brush. The finish seems matte to me but I defer to others who know more about foundation than I. I have redness over the apples of my cheeks and have been using a green corrector to tone that down. This works just as well if not better and has the benefits of the high SPF. I think it looks pretty natural. My skin doesn't look dead or flat like with a full coverage foundation. I'm not into the "dewy" or shiny or glass look so the matte finish is perfect for me. Price is very reasonable compared to some of the higher end products I tried from Ulta and Sephora. When I get the correct color all will be well in foundationville.

Why did you pick this product vs others?:I really love this cream. I put it on it in the mornings and it stays on all day for the sunscreen.

Why did you pick this product vs others?:No7 reputation & have used before

This is a quality product. I was expecting a foundation that I could use daily. It is more like a sunscreen than actual makeup.

I've been using this product for years and I keep going back to it (as long as I can find it). When I stopped finding it in stores, I was happy to find it on Amazon. I hope I can continue to do so. This product offers light, but thorough coverage, perfect for summer and winter. The color is so spot on to my own, so it's easy to blend in. Not greasy and doesn't clog my pores. And, it lasts all day!

Excellent coverage. I have used this for several years.

Product looks great in the box! I bought the wrong color by mistake and it seems I can’t return it. Can’t use it though. Pay attention to the color name. Don’t go by the color shown on the picture.

product as advertised and arrived in great condition