Airline: A Strategic Management Simulation Subsequent Edition

This is one of the least pleasant learning experiences I have ever been through. I used this book and associated software (which you must download) in a graduate Aviation Route Planning class, and this book takes every opportunity to disappoint.Understand that this is a simulation guide and you must use the simulation as part of a registered class. As for faults, there are many. The most glaring error is the almost total absence of information related to selections you must make from the very beginning. There is essentially no discussion of pros and cons of various options presented, therefore if any of the information is not completely understood prior to beginning the class (which obviously defeats the purpose of the class) errors can be made which can prove disastrous for the remainder of the simulation. Only my long history in the industry assisted me in making reasonable choices in the numerous gray areas.If you insist on taking a class that uses this simulation, buy a comprehensive airline management text and read it prior to starting the class (perhaps the books by Douganis would be most helpful). Don't even think about buying this for personal use; you will get nothing from it.As an aside, the software is extremely buggy (for myself and many others in my class), so be prepared to enter all decisions multiple times, have data disappear, never be able to find your information, etc.All in all this is without peer in the truly horrible textbook category. If you can take an equivalent course based on case studies, or for that matter ANY other text, by all means do so. I was obviously very disappointed by this book (and software): it sounded like a good idea at the time, and I genuinely thought it could prove of value to my knowledge of the materiel; instead all I got was indigestion.

this was required for a business class and was incredibly boring. the simulation of owning an airline sucks and i'm so glad i never have to do it again.

The book is missing some pages, as warned. Other than that, the book came within a few days in pretty excellent condition. Very cheap & efficient.

I needed this book for a class, and the actual process of the simulation is definitely a learning experience.

This is an integrative simulation: one must make decisions in all of the areas of running a business. Although the context is the airline industry, most, if not all, of the generic decisions one must make in business are contained. For example, decisions must be made in the areas of price, promotion, training and dividends.I use this simulation in some of my upper level business classes. Since it is a strategic simulation, you need some prior knowledge of the different functional areas to make wise decisions. If you do not possess this prior knowledge, then you need the willingness to do some research in your areas of weakness.Many of my students find this to be one of the highlights of the class. Some, however, do struggle with it. If one keeps an attitude of learning as the ultimate goal, and stays motivated towards that goal, then this simulation can be a positive learning experience. The simulation can and will probably require serious thought and effort.

bought this book for a course I am taking online. Found that the access code (that comes with the book for the simulation)would come as invalid and had to buy the online version last minute (each student is initially given a group code by the instructor so cant run the access code prior)Turns out that the mistake is on the publishers end because a lot more students in my class experienced the same. The school bookstore recalled the book back for a full refund. I bought the book from amazon and their customer service was awesome to let me return the book based on the background!