From the Publisher Reveals the tools, tactics and strategies that financial industry executives can use to realign and revitalize their retail banking organizations. The primary focus is on the needs and expectations of customers. Explores not only breakthrough technologies but innovative uses of conventional technology and refreshed or enhanced systems to add value to any retail banking operation. Contains practical advice, suggestions, and insights offered by scores of bankers. Topics include information and integration; teller system and service imperatives; platform automation; electronic banking; innovative products and packages; marketing information systems; sales and staff performance; branch bank merchandising and more. From the Back Cover What can banks do to survive and thrive in today's uncertain economy? This important book has the answers. Retail Banking Technology reveals the tactics and strategies that banks, large and small, can use to realign their retail banking organizational structure. It explains how banks must make the transformation from passive, account-holding, transaction-processing institutions to aggressive, customer-focused, service-oriented organizations. Two essential components emerge in the analysis of this transformation - customers and information. The key to unlocking retail banking success and sustaining the richest payoffs of automation is a customer-driven focus on the identification, acquisition, and integration of information. The practical core of Retail Banking Technology is that bank technology must be perfectly pitched to the needs and expectations of the customer. Everything the bank of the 90s will do must serve or benefit the customer - at a profit to the bank. And these actions must capitalize on the recognition that integrated information - not blind computation - illuminates the most effective means of serving the customer - at a profit to the bank. Retail Banking Technology also covers these important topics: using technology to develop and differentiate bank products and services; integrating "enriched" customer information to facilitate cross selling, target marketing, and true relationship banking; the changing roles of DP, MIS, and bank technology experts; and recognizing how bank marketing and sales systems can serve to attract new customers and market share. Retail Banking Technology is packed with case studies as well as innovative uses of conventional technology andenhanced systems. Based on exhaustive research and interviews, and the successes and agonies of risk-taking bankers, the authors include practical advice, suggestions, and special insights that can be used to transform a bank and its employees into a proactive "bank retailing" market leader. See all Product description
R**N
wow.
Even though the data is well over 10 years old it is still relevant today. Wiley should have been producing new editions every 3 or 4 years of this book. It clear concise and east to read not pure academic statistical b.s. in the end people will always go with their guts but what they want is the storyline for it, the writers give it. As old as the book is to bad it fetches over $200, a tribute to its research and analytical insight all wrapped up and presented as a good story.If you got the cash extra buy it; at least for posterity.
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